Hakuhodo Group awarded 16 Lions at 64th Cannes Lions International Festival of Creativity



Tokyo—July 3, 2017—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won a total of 16 awards, including one Gold, 4 Silver and 11 Bronze at the 64th International Festival of Creativity. Held in Cannes, France from June 17–25, this year the event, which is comprised of the four festivals Cannes Lions, Lions Health, Lions Innovation and Lions Entertainment, drew 41,170 entries from around the world.


Gold 
Cannes Lions 

Film Craft 
Advertiser: Sony Interactive Entertainment LLC 
Title: Gravity Cat 
Agency: Hakuhodo Inc. 


Silver 
Cannes Lions 

Direct Advertiser: adidas Japan K.K. 
Title: Green Light Run 
Agency: TBWAHAKUHODO Inc. 

Film Advertiser: Sony Interactive Entertainment LLC 
Title: Gravity Cat 
Agency: Hakuhodo Inc. 

Film Craft Advertiser: Sony Interactive Entertainment LLC 
Title: Gravity Cat 
Agency: Hakuhodo Inc.


Lions Innovation 

Creative Data Advertiser: adidas Japan K.K. 
Title: Green Light Run 
Agency: TBWAHAKUHODO Inc. 


Bronze 
Cannes Lions 

Cyber: Social Video 
Advertiser: Sony Interactive Entertainment LLC 
Title: Gravity Cat 
Agency: Hakuhodo Inc. 

Cyber: Brand/Product Video 
Advertiser: Sony Interactive Entertainment LLC 
Title: Gravity Cat 
Agency: Hakuhodo Inc. 

Cyber Advertiser: adidas Japan K.K.
Title: Green Light Run 
Agency: TBWAHAKUHODO Inc. 

Design Advertiser: RC Corp. France-Japon 
Title: The Washi Lingerie Poster 
Agency: Hakuhodo Inc. 

Film Craft: Visual Effects 
Advertiser: Sony Interactive Entertainment LLC 
Title: Gravity Cat 
Agency: Hakuhodo Inc. 

Outdoor Advertiser: adidas Japan K.K. 
Title: Green Light Run 
Agency: TBWAHAKUHODO Inc. 

Product Design 
Advertiser: TESS Co., Ltd. 
Title: COGY WHEELCHAIR 
Agency: TBWAHAKUHODO Inc. 


Lions Innovation 

Creative Data: Use of Real-time Data 
Advertiser: adidas Japan K.K. 
Title: Green Light Run 
Agency: TBWAHAKUHODO Inc. 

Creative Data: Data Integration 
Advertiser: adidas Japan K.K. 
Title: Green Light Run 
Agency: TBWAHAKUHODO 


Lions Health 

Health and Wellness 
Advertiser: Panasonic Corporation 
Title: MISHEARD FONT 
Agency: Hakuhodo Inc. 


Lions Entertainment 

Entertainment Advertiser: Sony Interactive Entertainment LLC 
Title: Gravity Cat 
Agency: Hakuhodo Inc.



About Cannes Lions International Festival of Creativity Held June 17–25, 2017 in Cannes, France, the annual International Festival of Creativity is one of the largest advertising and communications events in the world. Comprised of four festivals— Cannes Lions and the concurrently held Lions Health (for work in the medical and healthcare fields), Lions Innovation (technology and innovation fields), and the new from 2016 Lions Entertainment (music and entertainment fields)—the International Festival of Creativity this year drew over 40,000 entries in total. With a heritage of more than 60 years of awarding advertising, the Festival also features seminars and round table discussions on cutting-edge topics, and has evolved into a venue for the world’s advertising and communications community to gather and network. Cannes Lions is not simply a competition to consider the relative merits of different examples of creativity, it has become a place to catch glimpses of the future of advertising and communications.
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